Best Keyword Research Tools in 2024

In the world of SEO, picking the perfect keywords can make a big difference. It’s like choosing the right path to reach the top of search results or getting lost in a big crowd. But with so many tools out there to help with keyword research, how do you know which ones are right for you? Don’t worry, we’re here to help you understand keyword research tools. We’ll talk about what they can do, why they’re helpful, and we will also talk about how to use them to make your website stand out more in search results. So, Let’s dive into it!

Quickly find the top free keyword research tools.

Understanding Keyword Research

Before we jump into the tools, let’s talk about why keyword research is so important. Keywords are the words or phrases people type into search engines when they’re searching for something. It could be information, products, or services they’re after. Keyword research is all about finding these terms and figuring out how popular they are, and how many other websites are using them. Furthermore, how relevant they are to what you offer. Basically, it’s the first step in making sure your website shows up when people search for stuff online.

Types of Keyword Research Tools

Keyword research tools come in various forms, each serving a specific purpose in the keyword research process.

1. Keyword Suggestion Tools

These tools generate keyword ideas based on a seed keyword or topic. They provide a list of related terms along with metrics such as search volume and keyword difficulty.

2. Competitive Analysis Tools

Competitive analysis tools allow you to spy on your competitors’ keyword strategies. You can uncover the keywords they rank for, also their search volumes, and their estimated traffic.

3. Keyword Rank Tracking Tools

These tools monitor your website’s performance for specific keywords. So you can track your rankings over time and identify opportunities for improvement.

4. Keyword Difficulty Analysis Tools

Keyword difficulty tools assess the competitiveness of a keyword. They consider factors such as domain authority, backlink profile, and on-page optimization to determine how hard it will be to rank for a particular term.

Top Keyword Research Tools

Now that you understand the different types of keyword research tools let’s explore some of the top players in the market.

1. Google Keyword Planner

As the name suggests, Google Keyword Planner is a tool provided by Google itself. While primarily designed for Google Ads users, it’s also valuable for organic keyword research. You can input seed keywords and hence can get insights into search volumes, competition levels, and suggested bid prices.

This tool is particularly useful for finding related keywords that don’t contain your seed keyword.

Here are some of the pros and cons of using Google Keyword Planner:

Pros

  • Reliable search volume data: Google Keyword Planner provides data directly from Google, so you can be confident that the search volumes you’re seeing are accurate.
  • Free to use: Google Keyword Planner is a free tool that anyone can use. This makes it a great option for businesses and also for individuals who are on a budget.
  • Targeted geographic data: You can target your keyword research to specific geographic regions, down to individual zip codes.
  • User-friendly interface: Google Keyword Planner is easy to use, even for those who are new to keyword research.

Cons

  • Limited keyword suggestions: Google Keyword Planner only allows you to enter up to three keywords at a time when searching for keyword suggestions.
  • Less detailed data: The new version of Google Keyword Planner does not provide as much detailed data as the old version, such as average cost-per-click (CPC).

Google Keyword Planner Pricing: Free

2. SEMrush

SEMrush is a comprehensive SEO tool that offers robust keyword research features. It provides keyword suggestions, competitive analysis, and rank-tracking capabilities. With SEMrush, you can also uncover valuable insights into your competitors’ strategies and identify high-potential keywords for your own campaigns.

So if you’re ready to take your keyword research to the next level, Semrush has got you covered. It offers a bunch of tools that give you in-depth insights into keywords and search results. For instance, Semrush can show you different features in search results, like featured snippets, reviews, site links, and image packs. It also lets you analyze search results in detail.

Semrush isn’t just about basic keyword data. It goes above and beyond with tools like Keyword Magic Tool for exploring new keywords, Keyword Manager for keeping track of your keywords, and also Competitive Keyword Gap analysis for comparing your keywords with your competitors’. So, if you connect it to your Google Analytics or Search Console, Semrush can even uncover those tricky “not provided” keywords.

But wait, there’s more! Semrush also has an SEO Content Template tool. It helps you create better content by giving you tips on readability, originality, tone of voice, and SEO while you write. It’s like having a helpful assistant guiding you as you create content. Additionally, it checks off SEO recommendations as you follow them, making sure you’re hitting the mark every step of the way.

Pros of SEMrush:

  • Easy to use: SEMrush is user-friendly for various SEO, content marketing, and social media tools.
  • It offers a wide range of features, including keyword research, competitor tracking, site audits, and also social media management.
  • Strong keyword research: SEMrush is particularly helpful for monitoring keyword rankings and tracking competitors’ keywords.
  • In-depth site audits: It provides valuable insights for improving your website’s SEO health through its thorough site audit tool
  • Learning resources: SEMrush offers educational resources such as the SEMrush Academy to help users learn and improve their digital marketing skills

Cons of SEMrush:

  • Pricing: While SEMrush offers a free plan, some advanced features require a paid subscription, which can be expensive for small businesses
  • Can be overwhelming for those less experienced: For those less experienced with keyword research, Semrush’s array of tools may feel overwhelming at first. However, with practice and guidance, users can gradually navigate through its features to unlock its full potential.

The pricing plan of SEMrush

Semrush offers several subscription plans, with varying features and pricing tiers.

Here’s a quick breakdown:

  • Pro: $129.95 per month, suitable for beginners and small teams. So it allows for 5 projects and the tracking of 500 keywords.
  • Guru: $249.95 per month, ideal for agencies and mid-sized businesses. It offers all Pro features, with increased limits and access to historical data.
  • Business: $499.95 per month, designed for large agencies and enterprises. It provides all Guru features with even higher limits for projects and keywords
  • Enterprise: Custom pricing plans are available for enterprise-level businesses with specific needs. Contact Semrush sales for details

3. Moz Keyword Explorer

Moz Keyword Explorer simplifies the keyword research process with its user-friendly interface. It provides comprehensive keyword metrics, including search volume, difficulty, and organic click-through rate. Moz also offers keyword suggestions based on relevance and similarity, making it easy to discover new opportunities.

Moz’s SEO platform offers user-friendly keyword research tools tailored for all levels of expertise. While it may not provide as many data points as some comprehensive SEO suites, this simplicity enhances the user experience without compromising essential metrics.

The Keyword Explorer tool allows users to search any keyword and view its monthly volume, difficulty, and organic clickthrough rate (CTR). Additionally, it offers analysis of current search results and provides suggestions for related keywords, making it easy to identify opportunities for optimization.

Pros of Moz Pro (including Keyword Explorer):

  • Keyword research: Moz Pro offers keyword research features such as search volume estimation, keyword difficulty score, and competitor research for keyword opportunities.
  • SEO Suite: Moz Pro goes beyond keyword research and offers a comprehensive suite of SEO tools, including site audits, link tracking, and on-page optimization advice.
  • Beginner-friendly: The Moz interface is considered user-friendly for beginners in SEO.

Cons of Moz Pro (including Keyword Explorer):

  • Limited free features: The free Moz Community account has limited access to keyword research functionalities.
  • Cost: Moz Pro subscriptions can be expensive for small businesses, especially compared to free or limited-feature keyword research tools.
  • Not just keywords: While keyword research is valuable, Moz Pro offers a range of features, so you might be paying for functionalities you don’t necessarily need.

Pricing for Moz Pro:

Moz Pro offers four subscription tiers, with increasing features and limits per tier Here’s a brief overview:

  • Standard: $99 per month (150 keyword queries/month)
  • Medium: $179 per month (300 keyword queries/month)
  • Large: $299 per month (600 keyword queries/month)
  • Premium: $599 per month (1500 keyword queries/month)

Google Trends is a website made by Google. It looks at popular search queries in Google Search from different places and languages. It tells us how often people search for a certain term compared to all searches on Google during a certain time.

Google Trends uses graphs to show how much people search for different things over time. This helps us see trends, like when a topic suddenly becomes popular and lets us study data about search terms, where people search from, and trends in different industries.

  1. Find search volume trends: Google Trends shows how popular search terms change over time. So this helps you see which keywords are getting more popular and which ones are losing popularity. You can use this info to plan your content better.
  2. Identify related keywords: Google Trends also gives you a list of keywords that are becoming more popular. You can use these keywords to expand your content and reach more people.
  3. Discover “breakout” keywords: Google Trends highlights keywords that suddenly become very popular. This can help you jump on trends early before they become too competitive.
  4. Uncover related topics: Google Trends shows you broader topics that are becoming more popular. So this can give you ideas for new content.
  5. Analyze seasonal trends: Google Trends helps you see how search volume changes throughout the year. This is useful for planning content and promotions, especially if you have a seasonal business.
  6. Compare competitor performance: You can use Google Trends to see how your brand or products compare to your competitors. This can give you insights into your market share.
  7. Optimize for YouTube: Google Trends also shows trends in YouTube searches. This can help you plan your video content better.

So, by using these Google Trends features, you can do better keyword research, create more relevant content, and have an SEO strategy that keeps up with changing trends.

Google trend keyword tool

Pros

  • Free: No cost to use.
  • Easy to use: Simple interface with clear graphs.
  • Comparative: See how search interest for different terms compares.
  • Time-based insights: Analyze search trends over time.
  • Filters: Refine your search by region, category, and search type.

Cons

  • Limited data: This tool Doesn’t provide absolute search volume, only relative popularity.
  • Search intent: This doesn’t reveal the reason behind a search.
  • Limited insights for specific topics: This may not be useful for niche topics.

Pricing

Google Trends is a free tool offered by Google.

5. Jaaxy

Jaaxy is a keyword research tool made for internet marketers. It helps find profitable keywords online. Jaaxy was created by affiliate marketers, so it’s tailored to their needs.

It simplifies keyword and competition research, making it easier to handle all aspects of research. It finds low-competition keywords, which are great for optimizing websites and digital marketing.

Jaaxy stands out for its easy-to-use interface and affordable price compared to other tools like Semrush. It’s a valuable tool for SEO and content marketing strategies

Helpful Feature: QSR:

QSR means “Quoted Search Result.”

It basically tells you how many other websites are competing to rank for the same term as you. The lower the number, the higher your chances of ranking first.

Pros

  • Affordable: Compared to some competitors, Jaaxy offers a relatively affordable option.
  • Easy to use: Cloud-based application with a user-friendly interface.
  • Multiple features: Offers various functionalities beyond keyword research, like competitor analysis and social media monitoring.

Cons

  • Limited data: May not provide as much in-depth data as some higher-priced SEO tools.
  • Learning curve: While user-friendly, there’s still a learning curve to get the most out of its features.

Pricing

Jaaxy offers a free plan with limited features.

Paid plans start at $49 per month for Jaaxy Pro, which provides unlimited keyword searches and other features.

How to Use Keyword Research Tools

Now that you’re familiar with some of the top keyword research tools, let’s discuss how to use them effectively.

1. Setting Up an Account

Sign up for an account with your chosen tool and familiarize yourself with its interface and features.

2. Inputting Seed Keywords

Start by inputting your seed keywords or topics into the tool to generate keyword suggestions.

3. Analyzing Keyword Suggestions

Review the list of keyword suggestions, paying attention to metrics such as search volume, competition, and relevance.

4. Assessing Competition and Search Volume

Use the competitive analysis features to understand how difficult it will be to rank for certain keywords and to gauge their potential traffic.

Benefits of Using Keyword Research Tools

Using keyword research tools offers a multitude of benefits for your SEO efforts.

  • Finding High-Value Keywords: Identify keywords with high search volumes and low competition to target for maximum impact.
  • Understanding Competitor Strategies: Gain insights into your competitors’ keyword strategies and discover opportunities to outperform them.
  • Tracking Keyword Performance: Monitor your rankings and track changes in keyword performance over time to optimize your strategy accordingly.

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